New Partnership Announcement
This week, CrossFit, LLC unveiled an exciting new partnership with Levels, a pioneering health technology firm known for its expertise in continuous glucose monitoring and biomarker testing. This collaboration aims to enhance the metabolic health of CrossFit affiliates and their members worldwide.
Empowering Affiliate Communities
Levels, co-founded by Dr. Casey Means, who is also the current nominee for U.S. Surgeon General, will provide CrossFit affiliates access to its state-of-the-art platform. This initiative is designed to equip affiliate owners and coaches with essential tools, expanding their capabilities beyond the core focus of functional movements and high-intensity workouts.
By incorporating glucose tracking, lab testing, and personalized nutrition insights, this partnership aspires to optimize the overall wellness of the CrossFit community. Nicole Carroll, CrossFit’s chief brand officer, emphasized the alignment between CrossFit’s mission and Levels’ approach. “Since its inception, CrossFit has empowered millions of individuals to own their health outcomes through our measurable approach to fitness and nutrition,” she noted. “A partnership with Levels is a natural extension of our shared commitment to data-driven self-knowledge and health education.”
Collaboration at the CrossFit Owners & Coaches Conference
This collaboration will come to life at the upcoming CrossFit Owners & Coaches Conference in Albany, New York, this August, ahead of the 2025 CrossFit Games. At this event, gym owners will have the unique opportunity to meet the Levels team and discover how to effectively utilize Levels’ tools to benefit their affiliates and members.
A Shared Vision for Health
Josh Clemente, CEO and co-founder of Levels, expressed excitement about the partnership, stating, “This partnership reflects a deep alignment in values. We’re honored to support the CrossFit mission by providing tools that help individuals personalize and optimize their metabolic health journeys.”
Moreover, Levels has been recognized as an official partner for the 2025 CrossFit Games, further solidifying the collaboration’s impact on the broader CrossFit ecosystem.