Earlier this week, the World Fitness Project (WFP) revealed plans for a new affiliate program aimed at enhancing community engagement and support within the fitness industry. This initiative, termed the Fitness Project Initiative, was developed following discussions with gym owners who expressed interest in collaborating with the WFP.
Details of the Fitness Project Initiative
The official announcement came via a press release detailing the program’s goals and its operational framework. The Fitness Project Initiative is designed to nurture and strengthen the overall fitness community, making it more resilient and collaborative.
Founding Fifty: The Initial Launch Group
As part of the program’s rollout, the WFP aims to establish an initial group of 50 affiliates known as the “Founding Fifty.” These gym owners will serve as the primary representatives for the initiative, guiding its development and direction.
Benefits for Affiliates
While specific advantages for the Founding Fifty were not elaborated upon in the press release, several key objectives outlined by the WFP suggest benefits such as:
- Enhanced community member engagement
- Profit-sharing opportunities
- Increased buying power leading to significant cost savings
- Greater media exposure for affiliated gyms
One of the notable selling points of the initiative is its focus on collective purchasing power. The WFP intends to leverage the strength of this unified network to negotiate better terms and prices for essential supplies and services, thereby benefiting all affiliate members.
An Inclusive Approach
Importantly, the Fitness Project Initiative is designed to be non-exclusive. This means that participating gyms can still maintain their affiliations with other fitness organizations such as CrossFit, HYROX, and Metfix, allowing for broader opportunities for growth and collaboration.
The First Affiliate Joins the Initiative
In a significant milestone, the first gym to announce its participation in the Fitness Project Initiative is Redemption Fitness, located in Waukesha, Wisconsin. Notably, Redemption Fitness also holds an affiliation with CrossFit, illustrating the inclusive nature of this new program.
Cost of Affiliation
Though the press release did not specify the cost associated with becoming an affiliate, reports from gym owners indicate that the fee is approximately $2,000. Prospective affiliate gyms interested in joining the Founding Fifty can initiate conversations with the WFP through an application form provided on their platform.
