Mission and Goals
The World Fitness Project (WFP) is making waves in the competitive fitness arena with a mission to “professionalize the sport of fitness.” Spearheaded by six-time CrossFit Games athlete Will Moorad, the WFP aims to create a more structured and continuous competitive environment. This initiative promises a fresh platform where athletes can not only display their skills but also engage with a broader global community.
The Visionaries Behind the WFP
While Will Moorad is the prominent figure of the WFP, the foundation was laid by Isabella and Jackson Terry, the directors and founders of GoodLyfe. Their prior work focused on uplifting at-risk youth, which inspired them to create a robust organization that merges competitive sports with community involvement. The leadership team also includes a diverse blend of experienced professionals:
- Jason Ansley: Event Director, North America (1st Phorm Monster Games)
- Roger Nilsson: Event Director, Europe (WODLA Group)
- Ryan Husband: Director of Business Development (founder LRX Apparel)
- Maggie Husband: Director of Logistics
A Unique Structure and Format
The WFP sets itself apart with a tailored structure comprised of three main stages for the 2025 season:
Stage 1: Fitness Tour Events
- Two in-person Fitness Tour Events, one in the United States and one in Europe.
- Each event spans three days and features six challenging workouts.
- Prior to each Tour Event, an online Challenger Qualifier will take place.
- The top 10 athletes from the Challenger Qualifier will secure spots in the Pro division, competing alongside 20 contracted Pro athletes.
- Athletes ranked 11-30 in the Challenger Qualifier will compete in the Challenger division.
Stage 2: World Fitness Finals
- The top 30 athletes will progress to the World Fitness Finals, comprising 20 contracted Pro athletes and 10 high-point Challengers.
- This elite competition lasts 3-4 days and includes nine intense workouts.
- Points earned here are doubled, raising the stakes.
- Before the Finals, participants can join the World Fitness Trials, a month-long online qualifier divided into three stages.
Stage 3: Championship
The World Fitness Finals will crown the season’s champions based on cumulative points earned from both the Tour Events and the Finals. This multi-stage format enhances competition, granting athletes varied opportunities to chase championship glory.
The Pro Card System: A Game Changer
The introduction of a Pro Card system marks a significant development in this league. Twenty male and twenty female athletes will receive Pro Cards, which guarantees their contracts and participation in the Tour Events. The financial backing for these contracts is expected to be substantial, significantly aiding athletes in focusing on their training and events. At each WFP event, Pro athletes will also compete for a notable prize purse, while the top 20 men and women at season’s end will secure Pro Cards for the following year, ensuring continual competition.
A Diverse Field of Athletes
The WFP has attracted an impressive lineup of competitors — ranging from seasoned CrossFit Games veterans to rising stars in functional fitness. Confirmed Pro athletes include:
- Chandler Smith
- Alex Gazan
- Brooke Wells
- Pat Vellner
- Alexis Raptis
- Travis Mayer
The league promotes inclusivity across various divisions catering to different age groups and skill levels:
- Masters: Two categories, 35-49 and 50+, for same-sex pairs.
- Teens: “Next Gen” division with two age categories, 14-16 and 17-19.
- Individuals: Elite, intermediate, and scaled teams of four.
Media Coverage and Fan Following
Since its announcement, the WFP has garnered substantial media attention in the fitness niche. Renowned fitness outlets are highlighting its structure and vision, while social media buzz features prominent athletes expressing support and interest in joining the league. Additionally, YouTube channels focused on functional fitness have begun analyzing the WFP’s implications for the community.
Criticisms and Challenges
Despite the excitement surrounding the WFP, some concerns have emerged within the CrossFit community. Questions have been raised about the appeal and excitement of the new tour and point-accumulation format in comparison to the traditional CrossFit Games. The financial sustainability of the league also poses a challenge, as long-term funding and revenue generation remain critical to its success.
Future Plans and Goals
The WFP is ambitious in its aspirations for global outreach, seeking to establish itself not just in the United States and Europe but also in Australia and Asia in the coming years. This commitment reflects a vision to nurture a diverse and inclusive fitness community.
The WFP’s Potential Impact on the CrossFit Games
The introduction of the WFP inevitably raises questions about its influence on the CrossFit Games. While some see it as a formidable competitor, others believe it can complement the existing structure, expanding opportunities for athletes. The emphasis on financial stability and contracts offered by the WFP could inspire adjustments within the CrossFit Games, ultimately benefiting athletes across the board.
