GORUCK Named Official Apparel and Footwear Partner of CrossFit and CrossFit Games
CrossFit has announced an exciting new partnership with GORUCK as the Official Apparel and Footwear Provider for the upcoming 2024 season. This collaboration signifies a strong commitment to the CrossFit community and a shared belief in pushing boundaries and fostering community spirit.
A Shared Ethos
Both CrossFit and GORUCK are renowned for their dedication to challenging workouts and building strong, supportive communities. The partnership aims to leverage these shared values to enhance the fitness experience for athletes and enthusiasts alike.
Key Highlights of the Partnership
GORUCK will not only provide apparel and footwear for the CrossFit Games but will also be closely involved in the upcoming CrossFit for Health Summit. Additionally, CrossFit trainers certified at Level 1 or higher will enjoy exclusive benefits and programs in collaboration with GORUCK, further strengthening the ties between the two brands.
Empowering the Community
Jason McCarthy, Founder and CEO of GORUCK, emphasized the importance of community in both brands’ philosophies. He highlighted the evolution of the fitness community and expressed confidence in the partnership’s ability to deepen existing connections and inspire individuals to strive for excellence.
Innovative Footwear Designs
One of the key elements of the partnership is GORUCK’s specialized footwear, including the Ballistic Trainer and Rough Runner shoes. Designed by industry expert Paul Litchfield, these shoes are engineered to support intense workouts like rucking and CrossFit, combining durability and performance in one package.
About GORUCK and CrossFit
GORUCK, founded by former Green Beret Jason McCarthy, is known for its robust rucking and workout gear. With a focus on quality and functionality, GORUCK continues to collaborate with elite athletes to craft top-tier fitness products.
CrossFit has evolved from a small garage gym into a global phenomenon, offering unparalleled training programs and certifications. With a network of coaches worldwide, CrossFit has transformed the lives of millions through its innovative approach to health and fitness.
The partnership between GORUCK and CrossFit represents a significant milestone in the fitness industry, uniting two powerhouse brands to elevate the training experience for athletes of all levels.
