Last week, it was announced that Northern Spirit has been selected as the exclusive apparel sponsor for the upcoming 2024 CrossFit Games Semifinals and the 2024 Masters, Teenage, and Adaptive CrossFit Games. This partnership signifies Northern Spirit’s commitment to supporting the global CrossFit community and providing high-quality apparel for athletes, judges, and volunteers.
Uniforms for All Athletes
As the Official Sponsor of the 2024 CrossFit Games Semifinals and the Masters, Teenage, and Adaptive CrossFit Games, Northern Spirit will supply uniforms to all athletes participating in these prestigious events. Additionally, judges and volunteers will also receive apparel from Northern Spirit, further strengthening their presence and support within the CrossFit community.
Supporting the CrossFit Community
Malek Chenia, the founder of Be Sport and owner of Northern Spirit, expressed pride in partnering with CrossFit to promote the sport internationally and meet the increasing demand for CrossFit-branded apparel worldwide. Chenia’s personal connection to CrossFit and the positive impact it had on his life underscores Northern Spirit’s dedication to supporting affiliate owners, coaches, and CrossFit members globally.
About Northern Spirit
Established in 2013, Northern Spirit is a French fitness apparel brand that has become a prominent name in the European CrossFit community. As part of the Be Sport Group, Northern Spirit focuses on designing and crafting premium apparel tailored for CrossFit training. With distribution hubs in Europe and the USA, Northern Spirit products are known for their quality, performance, and dedication to the CrossFit ethos.
This collaboration with CrossFit reinforces Northern Spirit’s commitment to providing top-of-the-line apparel for athletes across various divisions, ensuring that competitors have the support and quality they need to excel in their sport.
