Dates and Location of the CrossFit Masters Games Event
The CrossFit Masters Games event, hosted by Legends, is set to take place in Birmingham, Alabama, over Labor Day weekend, from August 29 to September 1, 2024. The championship will feature various categories for teams, with 20 teams in the ages 35-44 group, 20 teams in the ages 45-54 group, and 10 teams for athletes aged 55 and above. Participants must qualify for and register for the CrossFit Quarterfinals to be eligible for the new community team event.
Changes and Innovations in the Masters Division
Following significant changes announced by CrossFit after the 2023 Games, the Masters, Teens, and Adaptive divisions will now have their separate events in 2024. Legends will host the Masters division, which has been a successful event for showcasing top athletes aged 35 and above. Co-founders Joe Linton and Bob Jennings are optimistic about creating an enhanced Games experience for masters with CrossFit’s support.
Reasoning Behind Birmingham, Alabama as the Host City
The selection of Birmingham, Alabama, as the host city for the Masters Games by Legends was strategic. The city boasts a thriving CrossFit community and is conveniently located near the Atlanta airport, making it easily accessible for athletes from the U.S. and other countries. Co-founder Joe Linton emphasized the focus on providing a superior athlete experience, including sufficient indoor space for three fields of play and a welcoming environment from the city.
Brand Opportunities and Athlete Sponsorships
The new event presents exciting opportunities for brands to target specific audiences, particularly the Masters community, known for its dedicated and financially stable demographic. Reyllen Fitness, the official grip sponsor of the CrossFit Masters Games by Legends, has signed multi-year masters champion Jason Grubb as a sponsored athlete. The brand’s expansion into the U.S. aligns with its commitment to athletes of all ages and levels, showcasing personalized recommendations and fittings for athletes during the event.
Anticipation for the 2024 CrossFit Masters Games
The upcoming CrossFit season promises an exhilarating experience at the Masters Games event in Birmingham. Co-founder Bob Jennings expressed a simple yet profound hope for the 2024 season – fun. With a focus on enjoyment for athletes, sponsors, volunteers, staff, and fans alike, the 2024 Masters Games by Legends is poised to be a thrilling celebration of fitness and community.
